E-commerce Glossary
Clear, practical definitions of the concepts we work with every day — written for business leaders, not engineers.
Ecommerce Architecture
Ecommerce architecture is the design of the technical systems, integrations, and data flows that power an online store's operations — from storefront to fulfillment.
Fractional CTO
A fractional CTO is a part-time chief technology officer who provides senior technical leadership without the cost of a full-time executive hire.
Print on Demand Fulfillment
Print on demand fulfillment is the process of producing and shipping custom-printed products only after a customer places an order — no pre-printed inventory required.
Shopify Automation
Shopify automation uses technology to handle repetitive e-commerce tasks — order routing, inventory updates, fulfillment, and more — without manual intervention.
SKU Mapping
SKU mapping connects product identifiers across different systems — your store, suppliers, and fulfillment partners — so orders route to the right place automatically.